Your Essential International Student Recruitment Resources in 2022

As 2021 draws to a close, we share the essential international recruitment and enrolment resources to ensure that your admissions team is all set for 2022!

2022 will be another year of uncertainty and change for international admissions teams working in higher education institutions worldwide. 

It will be the third consecutive year where COVID-19 will continue to shape international students' migratory patterns and international admissions more generally. 

But it is also likely to be a year wherein we will collectively learn more about the ‘new normal’ that was so often predicted by commentators back in 2020. 

Indeed, perhaps it’s time to ditch the word ‘new’ when we talk about the post-COVID order. 2021 was the year where it became apparent that international higher education will not go back to the way it was in 2019. 

The hybrid model is here to stay. Not only will international recruiters and admissions reps continue to use a mix of digital and in-person recruitment methods, but international students will themselves evaluate the suitability of a potential higher education institution based, at least in part, on the quality of their digital engagement. 

So how can your institution prepare itself for recruitment and enrolment success in 2022? To help you get started, we’re sharing our 12 definitive international recruitment resources for 2022. 

And for ease of navigation, we’ve divided the resources into two groups -  strategic resources for planning your international recruitment strategy, and tactical resources for implementing it. 

Scroll down to learn more about each of the 12 resources in our (digital) Christmas stocking. 

Build and refine your international enrolment strategy

Looking for new ways to attract international students in 2022? BridgeU can help you define your strategy, and ensure that you are telling a compelling brand story to those students who may be considering you.

Step 1: Planning Your International Recruitment Strategy

Why is an international school strategy so important? And how should it feed into your institution’s wider international enrolment strategy? 

Our Essential International School Strategy guide is designed to give admissions teams the tools they need to understand, and recruit from an international schools market that is growing all the time. 

We examined how this market has changed since the beginning of the 21st century and we explained why a more in-depth understanding of the unique context, curriculum and culture of international schools is crucial to a successful international recruitment strategy. 

Click here to download your free copy of the book.

In this blog post, we explored why the curriculum, culture and context of an international school (or international school market) can and should guide your recruitment, marketing and enrolment efforts. 

We explored how the international schools market is evolving, and the different contextual factors that mean your recruitment strategy may need to change from region to region. 

You can read the entirety of our blog post here.

You might have heard us use the phrase ‘international school strategy’? But what, exactly, does that mean? What are the three pillars of a successful international school strategy? And how should it sit alongside your other enrolment management initiatives? 

Revisit our post from earlier this year, where we answered all of these questions (and more!).

When you’re looking to identify the prospective students who will be a great fit for your university, it can be tempting to focus solely on the students themselves. 

But in many international schools, the guidance counsellor is a key player in the students’ decision making, and will often need to be your first point of contact when you’re reaching out to prospective international applicants. 

So in this article, we examined the role of the guidance counsellor in more detail. We explored how and why a counsellor’s role can look different from school to school. And we shared some top tips to ensure that your initial outreach to an international school is tailored to the specific needs and objectives of the counsellor.

Planning. Strategising. 

They’re impressive-sounding words that we use a lot. But sometimes, with all of the day-to-day challenges that our jobs throw at us, they can be just that. Words. 

When we spoke to some of our university partners, they told us that one of the key challenges they faced was finding time to truly reflect on, and reevaluate the strengths and weaknesses in their existing territory plans and recruitment strategies. 

We listened - and decided to create a simple, 4-step template to help international admissions teams more clearly define their recruitment objectives - and identify emerging opportunities in crucial markets. 

If you haven’t downloaded it yet, you can do so here.

Step 2: Implementing Your International Recruitment Strategy

As well as resources to help you lay the foundations for a successful international student recruitment strategy in 2022, we’ve also provided more tactical resources to help international admissions and recruitment teams. 

Whether it’s perfecting your email outreach or just tips and tricks to optimise the virtual events you run for prospective students in a selected region, we’ve got a range of ebooks, templates and blog posts to help you. 

Let’s dive in…

If you read our other resources for this year, you’ll know we’re keen advocates of  building high-quality relationships with international school counsellors

But we noticed that, often, many university reps design outreach that is too generalised. They fail to tailor their outreach to the unique context of a counsellor’s job. 

The result? Emails aren’t opened. Rep visit requests go unnoticed. The chance to build long-lasting relationships with counsellors and students is lost.

That’s why we created a new eBook that explains the 5 mistakes to avoid when speaking to international schools. It’s an essential resource if you want to create a tailored, personalised outreach strategy that aligns with the needs of counsellors and students alike. 

Download it here.

Adapted from real-life examples used by our partner universities to successfully reach out to BridgeU schools, these 10 free templates will help you create high quality, personalised outreach that international school counsellors value. 

We’ve written ten bespoke templates, designed to help you effectively reach out to international schools, tailor your content and messaging to relevant students, and ensure you’re building a long-term, fruitful collaboration with international school students after the visit is over.

Download your 10 templates here.

A useful companion piece to our ‘10 Templates’ resource, we share exclusive insights from the BridgeU team that will help your admissions reps to build and maintain rich, long-lasting partnerships with international school counsellors and, by extension, their students. 

Read the blog post here.

Wherever you are in the world and whatever higher education institution you happen to be working in, we’re willing to bet that your immediate enrolment targets are foremost on your mind - or, at least, very much on the mind of your colleagues and team-mates!

But as you seek to convert potential international undergraduate applicants into actual applicants, it’s important to remember some of the unique challenges that international school students face as they shortlist and apply to their favoured institutions.

In this article, we share some tips on how to ensure your recruitment goals align with (or more importantly don’t clash with) international students’ application journey. 

Read the article here.

It can often be easy to forget that international students will often have their own very unique questions and needs throughout their higher education discovery and application process. 

It’s also important to stress that international students’ needs are also very different from those of domestic applicants. 

So that’s why it’s essential to ensure that international students have access to specific information and resources at every step of the journey - from the moment they first come into contact with your institution’s brand, to the moment they choose to enrol. 

This library of free templates is designed to ensure that you can easily design webinars and events that align with your international applicants’ needs, and easily answer their most frequently asked questions. 

Download your free templates here.

In 2021, our data told us that the USA will continue to be a popular destination for international school students, despite a year on year decrease in applications compared to 2020. 

So how can higher ed institutions across the USA best optimise their international enrolment efforts as 2022 dawns? 

Drawing on insights from one of our partner institutions in the USA, Pace University, we lay out a nine point plan to ensure success in the coming 12 months. 

Read our nine point plan for US institutions in 2022 here.

It’s understandable that, as the New Year begins, your primary focus will be on converting those best-fit international applicants who applied in 2021/22. 

But, now more than ever, successful international enrolment means taking the long view, and engaging with international students much earlier in their time at secondary school. 

So in this blog post, we explored the common milestones in an international school student’s university and careers guidance curriculum, and we explained why understanding an international school student's university discovery journey can help you to engage with best-fit students much earlier. 

Learn more about the typical international school guidance curriculum (and your place in it) here.

And don’t forget, if you’re looking for new and innovative ways to build on your international enrolment successes from 2021, we’re always here to help. 

We can help you build and refine an international school strategy, and ensure that you are telling a compelling brand story to those students who may be considering you. 

So if you’re interested in learning more, book a consultation with us below, and let’s talk about how we can work together in 2022!

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