It never hurts to repurpose your content afterwards
We know that many universities will already have lots of content on their websites and in their existing library of marketing collateral, all designed to help answer international students’ most pressing questions about life at their respective institutions.
But we’ve done a lot of showcases with our university partners and we’ve had a lot of the same questions come up time and time again. Questions like:
‘Does your university offer financial aid?’
‘Can you tell me more about the accommodation on campus?’
‘What are your IB entry requirements?’
A recent study from QS found that international students’ most useful sources of information when researching an institution were, in the following order: the institution’s website, a general online search, the institution’s rankings, other course finder websites and social media channels.
And while these are all useful channels, it remains the case that they’re all fragmented sources of information.
So where possible, think about how you can repurpose any of the content, themes or topics that you’ve covered in your virtual events into an easy-to-use, digestible format.
Whether it’s ebooks, cheat sheets, infographics or videos, providing students with more specific content that helps to answer their most pressing questions can really help raise your university’s brand awareness and, perhaps more importantly, remind students that your door is open to them!