Hybrid engagement gives counsellors & students added flexibility
International students are a varied audience, and their diversity is reflected in the schools that they study at, and the counsellors and teachers who guide them.
This means that international schools’ needs can be very different, too. So as you’re designing or implementing your institution’s recruitment and outreach strategy, it’s vital to take this range of needs into account.
For example, a counsellor working in a small school where they are the only person responsible for higher education and career guidance will likely have limited time and resources. It’s more likely this counsellor will prefer digital outreach and recruitment.
Because it saves them time having to book space in the school cafeteria, or organise the logistics of having you and your team visit in person.
Alternatively, there may be other international schools where students are keen to meet university reps like you in person, or where counsellors at schools in a particular city wish to pool their resources and run a regional university fair.
In this case, it’s clear that an in-person event is probably worth both your time and resources, as there’s active and tangible demand.
There are yet more reasons why counsellors might value the flexibility that hybrid engagement provides.
For example, it might be the case that you reach out to an international student where only two students have a particular interest in your institution, or a degree programme currently being offered by your institution.
Now it’s probably not worth either you or the counsellor in question dedicating time and resources to an in-person event. But if these students are actively interested in your institution, why not take the time to offer a one-off virtual meeting with them? You might discover two future applicants who will end up enrolling at your institution!