Now more than ever, running a successful event for your international student applicants can be an invaluable tool in persuading them to enrol at your institution.
And of course, the adaptations necessitated by COVID-19 has meant that more international admissions and recruitment teams have had to run events remotely.
But, as we’ve discussed in previous articles, the proliferation of digital and virtual events also increases the likelihood that international students will feel burnout, or “Zoom fatigue”. As we wrote in 2020, “after a time, university fairs and webinars may begin to feel like a conveyor belt of identical events.”
In the year since we wrote those words, it’s become apparent that digital events and webinars are here to stay. We can expect that they will take their place alongside in-person events as a core component of universities’ wider recruitment and admissions activities.
On the one hand, the proliferation of virtual and online events have given higher education institutions more of a chance to innovate.
Virtual events have given higher international admissions and recruitment reps the opportunity to offer greater personalisation, and reach more prospective applicants in more localities.