Step 6: Be prepared to help your prospective applicants navigate the college admissions process
One of the useful insights offered by Shellie during our webinar was this one: many international school students ultimately find the US college admissions system very complex and confusing.
Perhaps we’re stating the obvious, but an application process that’s unwieldy for domestic US students is likely to feel even more so for your international audience.
So think about how you can make the research and application process less intimidating for your target audience.
We’d offer this thought. Different international school students will approach their college search in different ways. And, as they navigate this process, different students will also have very different pain points.
For instance, some students may have more familiar queries around the nitty gritty of the college application process (for example, questions over the submission of school transcripts, or financial aid considerations)
But international school students who are less familiar with the USA as a study destination may need help with more fundamental decisions.
Which part of the USA do they want to study in? What are their preferences around climate and culture? On a deeper level, what are they looking for in a home?
So as well as adapting tailoring your recruitment to the unique needs of international schools students, be prepared to help your international student applicants with resources designed to simplify the college admissions process.
Our top tip? Make sure you’re not preparing one-size-fits all content. If you’re looking for ways to engage with your prospective applicants and address their key concerns, we’d suggest asking yourself these questions.
- What curriculum is being taught?
- Where are these students in their university research process?
- Where are students’ major information gaps?
- What’s going to help the counsellor to do their job properly?
- How would you rate the quality of students’ Internet access? (e.g. Zoom calls aren’t always practical for some international schools in Africa, where wi-fi can be patchy, but in a country like South Korea, students will invariably have access to 5G!)