What does a growing international schools market mean for universities' enrolment management?
The growth of the international schools market coincides with more countries taking steps to further internationalise their higher education systems.
As the world begins to emerge from the COVID-19 crisis, higher education institutions worldwide are renewing and re-evaluating their internationalisation strategies.
In order to effectively respond to the chaos and uncertainty caused by COVID-19, universities have had to design new methods of digitally engaging with international students.
The new, post-COVID world is one where international students’ expectations of higher education will be guided, at least in part, by the quality of their digital experience throughout their consideration and decision-making process.
This new generation of digital-savvy and aspirational international students will increasingly emerge from the international school system. Indeed we estimate that students graduating from international high schools in 2026 could comprise up to two thirds of all candidates for international undergraduate admissions globally.
This presents universities worldwide with both a challenge and an opportunity.
The challenge is balancing a student recruitment market that is becoming more competitive, with an international schools ecosystem that is becoming more complex.
The opportunity lies in universities’ ability to design a strategy that focuses on international and globally-minded secondary schools as a unique and growing segment of the marketplace.
It’s therefore essential for universities to engage this growing student audience by creating a clear and deliberate international school strategy.