Asia was the only region where interest in the UK declined
The United Kingdom saw a year on year increase in interest from students in every major region, except Asia.
It’s notable that, in the immediate aftermath of Brexit, even Europe reported a year on year increase.
Our findings contrasted with UCAS data from January 2021 that showed a 40% decrease in EU applications. We hypothesised that students who attend European international schools could be more resilient to the post-Brexit tuition fee increase.
In order to sense-check this significant year on year increase in interest amongst our European school students we checked a key conversion point a stage beyond shortlisting, namely UK university applications started within BridgeU.
Here, too, we noted an increase of 7.4% in the number of UK university applications initiated through the BridgeU platform.
International students’ interest in the UK looks quite different on a national level. For example, while we saw an overall decline across Asia as a whole, countries like China, Taiwan and Vietnam have seen notable year on year increases.
Elsewhere, the highest concentrations of growth were in Europe, Africa, the Americas and the Middle East. UK universities can take heart from the sizable year on year growth in countries such as Malawi (504%), Venezuela (1490%) Romania (177%) and Palestine (587%).