How do our schools predict the international higher education market will change?
All three of our international school counselors were optimistic about the opportunities presented by the COVID-19 crisis.
Much like the other international higher ed professionals that we’ve spoken to, our three webinar participants felt there were opportunities for universities to adapt their international enrolment strategies in a world that has become more virtual in 2020.
It’s notable that both Michael and Khethiwe were excited about the potential for virtual fairs to open up opportunities to a wider range of local students in their regions. They also saw an opportunity for international schools in specific regions to collaborate on, and share the benefits of, virtual university events.
But our counselors also agreed that universities would need to develop clearer messaging to potential applicants about the benefits of their degree offering at a time when many courses are being taught remotely.
This comes at a time when universities are offering their undergraduate degrees remotely. What kind of holistic experience can international students expect when they apply to a university in another country?
In Cairo and Stockholm respectively, Phil and Michael have noticed that international student recruitment is becoming a much more overt and competitive marketplace.
The question for universities is - how will they stand out from the crowd?