In a previous blog article, we discussed the 3 key questions you need to ask before planning and personalising your virtual event.
- Where are your students in their application journey?
- What type of international school/secondary institution are they studying at?
- How much do they already know about your institution?
While these are essential questions for your events planning, there are a range of other variables you need to account for when trying to personalise your recruitment fairs, webinars and visits.
One important variable is time - something we know that you and your admissions team don’t have in abundance.
But it’s possible to tailor your events without reinventing the wheel. Personalising your events and saving yourself precious time doesn’t have to be an ‘either/or’ decision.
So how can this be achieved?
The first step is understanding that international students face along their application journey. But that's just the beginning.
Then there’s the second, and arguably most important step - tailoring your events to these specific milestones.
To make things simple, we’ve selected three key milestones in an international school student’s application journey.
Read on, and we’ll share three frameworks you can use to easily adapt your events to international students, from initial research and awareness, to final application.