In our previous article in this series, you might remember we explained why it’s so important to have a strong, strategic grasp of the global international schools market, with all of its nuances and complexities.
Such domain knowledge is crucial to building a successful international school strategy that, in turn, helps to realise your institution’s wider international enrolment goals.
But to coin a phrase in the world of international higher education, it’s important to think global and act local.
In short, a strategic understanding of the overall international schools market needs to go hand in hand with a more tactical grasp of how an individual school’s curriculum and culture works.
Think about it - you can only really understand the bigger, global trends in the international schools market if you understand the various types of international schools, their unique challenges and the diverse ambitions of their international students.
We call these the 3 ‘C’s of your international schools strategy - curriculum, culture and context.
We’ll explain later how and why these three factors are so essential to designing a dedicated international schools strategy.
But before we get to that section, it’s important to answer a number of questions. What makes a school ‘international’ in 2021? And if the international school market is changing so quickly, then what shape does that change take?